For Connect® students:
- ✔ Better results; grade A & B students increased by 30%
- ✔ Improved retention rate by 28%
Navigate an evolving international business landscape and respond to challenges
| Available in: Softcopy 9781259921926 Connect® (with LearnSmart®) 9781259865190 |
Dispersed resources, cross-cultural nuances, varied etiquette and different technological environments are just some influences of international operation.
Written by award winning and distinguished professor of management - Fred Luthans and Jonathan Doh, International Management: Culture, Strategy and Behavior blends modern day developments with research and practices from across the decades. This gives students the tools they need to manage across borders effectively.
Written by award winning and distinguished professor of management - Fred Luthans and Jonathan Doh, International Management: Culture, Strategy and Behavior blends modern day developments with research and practices from across the decades. This gives students the tools they need to manage across borders effectively.
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Since 2010, Connect has helped 3.3 million students around the world
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An online application using adaptive digital technology to deliver a more effective learning experience
Since 2010, Connect has helped 3.3 million students around the world
For Connect® Instructors :
- ✔ More efficient; spend 72% less time on admin
- ✔ More productive; spend 90% more time on teaching
- ✔ Better results; grade A & B students increased by 30%
- ✔ Improved retention rate by 28%
How can Marketing Mini Sims help?
Practice Marketing is an award-winning, 3D multiplayer business strategy game designed to:
- Engage students in the marketing mix and bridge the gap between theory and reality
- Provide applied/real-world experience of a marketing manager
- Reinforce understanding of key concepts and make business decisions
- Work in small assignments (taking less than 30 minutes) that dig deeper into each aspect of the marketing mix
- Develop a deeper understanding of the focus area and demonstrate a command of the material
- Receive support from a marketing team offering feedback and guidance towards accomplishing the mission goal
How can Marketing Mini Sims help?
Practice Marketing is an award-winning, 3D multiplayer business strategy game designed to:
Practice Marketing is an award-winning, 3D multiplayer business strategy game designed to:
- ✔ Engage students in the marketing mix and bridge the gap between theory and reality
- ✔ Provide applied/real-world experience of a marketing manager
- ✔ Reinforce understanding of key concepts and make business decisions
- ✔ Work in small assignments (taking less than 30 minutes) that dig deeper into each aspect of the marketing mix
- ✔ Develop a deeper understanding of the focus area and demonstrate a command of the material
- ✔ Receive support from a marketing team offering feedback and guidance towards accomplishing the mission goal
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Copyright 2017 McGraw-Hill Education
For Connect® Instructors :
- ✔ More efficient; spend 72% less time on admin
- ✔ More productive; spend 90% more time on teaching