McGraw-Hill Education

Leaders Change Lives

Former CEO of Primerica shares 9 of his most valuable leadership lessons in Real Leadership — in stores March 8th.

Real Leadership is filled with the insights and business acumen Addison collected from his 25 years serving in leadership positions with Primerica, as well as those stemming back to his key role models in life – from world leaders like Winston Churchill to even his own mother. A reputable leader, Addison provides the concepts and ideas people need – no matter where they are in their career – to help them understand how their strengths, interests, and values should all be viewed and combined to ultimately transform themselves into the most successful leader they can be.

Real Leadership reveals Addison’s hard-won lessons for building a rock-solid leadership platform that any business executive can use to steer employees and organizations through good times and bad. He provides readers a behind-the-scenes look at how he led Primerica through the financial crisis of 2008.

John Addison

About John Addison:

John Addison is the president and chief executive officer of Addison Leadership Group. During his more than 25-year tenure at Primerica Inc., he rose in management and served as co-chief executive officer from 1999 to 2015. Addison was critical in steering the company through many changes, including Primerica’s separation from Citigroup in 2009, which resulted in one of the most successful IPOs of the decade. A world-class speaker and motivator, Addison shares his business acumen and leadership insights through speaking engagements and consulting opportunities. As the Leadership Editor of SUCCESS, He chronicles those motivational forces in his upcoming book, Real Leadership: 9 Simple Practices for Leading and Living with Purpose (McGraw-Hill; March 2016). To learn more about John Addison, visit or follow him on Twitter: @JohnAddisonGA or Facebook: JohnAddisonLeadership.

Real Leadership

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